Did you leave that bold new jacket in yesterday's shopping cart? Has a sales rep ever called you after a white paper download? Congratulations! You’re a lead. What does that mean, exactly? The Oxford Dictionary of Marketing defines a lead as “A potential customer who has been identified as being … [Read more...]
Best Speech-to-Text Apps to Turn You into a Content Marketing Machine
Do you ever wish you had a faster way to feed your content marketing machine? If you use any of the following in your business ... YouTube Videos Facebook LIVE Videos IGTV Speeches Webinars Podcasts Influencer interviews Video … [Read more...]
Top 10 Writing Tools Hidden in Microsoft Word
What if one overlooked feature in Microsoft Word could save you time and improve your writing - in minutes? It’s kind of like the locker loop on the men’s oxford shirt. You may have seen it without ever wondering why it exists. The Gant Company modified the classic Brooks Brothers button-down … [Read more...]
7 Steps to Boost Your Sales with Social Proof
Why is Social Proof so effective? According to psychologist Robert Cialdini, Social Proof is a powerful weapon of influence based on the principle that “we determine what is correct by finding out what other people think is correct.” (Influence, 2009). As the 1927 song goes, "Fifty Million … [Read more...]
Your Copywriting [Story] Formula For Success
What’s the end of your story? Do you have a Copywriting Formula for Success? Last month at the Harrison Opera House, Donizetti gave away the end of his story in the first scene - a HUGE spoiler. Here it is again in case you missed it: Tragic Love, Certain Death, and Destruction. Of course. … [Read more...]
THINK TANK – Boost Your Creativity Now With This Simple Tool
It's not armoured. It’s a ball with a window ... … and a little-known secret of creativity. If you grew up with macramé and mood rings, you might also remember something very much like it: The Magic 8 Ball. Invented in the 1950’s, this fluid-filled plastic billiard ball contained a floating die … [Read more...]
How to 10x Your Content the Fast and Easy Way
Want a fast and easy way to grow your content 1000%? Stretch it like turkey. You know … Turkey soup, turkey sandwiches, turkey pot pie … Just because you roasted up that blog post and hit publish doesn’t mean it’s all used up. You can repurpose your posts, articles, and emails to help you … [Read more...]
Optimize your Email with IBM Watson’s Tone Analyzer
How would you like a "Crystal Ball" that analyzes the sentiment of every email you send and receive ... so you can fine-tune all your communications to trigger the right emotions in your reader and elicit the perceptions you intend? Just think how powerful and enlightening that could be. Could … [Read more...]
Have Something to Write? Sleep On It
Here’s a better way to sleep your way to success. It won't shatter relationships or break the majority of moral codes. And your career may depend on it. Sleep may be crucial to creativity ... We're talking about the kind that can help you, as a writer, produce fresh ideas and solve complex … [Read more...]
“Who to Follow” – A Note to Twitter
Dear Twitter, Thank you for generously allowing me to use your informative platform. I’m grateful for real-time breaking news fresh from primary sources, unlimited access to authors and thought leaders whose work I admire, and the ever-flowing fountain of useful and inspirational information … [Read more...]
