What’s the end of your story? Do you have a Copywriting Formula for Success? Last month at the Harrison Opera House, Donizetti gave away the end of his story in the first scene - a HUGE spoiler. Here it is again in case you missed it: Tragic Love, Certain Death, and Destruction. Of course. … [Read more...]
Copywriting Secrets: Savvy Sophistication that Sells
Are you sophisticated? How about your copywriting ... and your prospect? And what does that really mean? Duke Ellington's "Sophisticated Lady," touches on themes of lost innocence, disillusionment, and the pursuit of worldly pleasures. It's not a happy song (though it's hard not to feel happy … [Read more...]
5 Classic Email Writing Formulas that Convert
In one of my recent posts, I promised to deliver classic email writing formulas and techniques. The formulas I’m about to give you are classic. We already know they work. Some have been around since before email even existed. And they've been proven with both paper and digital mailings.Please … [Read more...]
