How can business owners Life Proof their businesses and build steady streams of leads on social media? Join me for Episode 12 of Lead Generation Unleashed How do automation and strategic email funnels support authentic relationship-building? How are moms with young children running … [Read more...]
Tang in Space: Unlock Response with A Simple Marketing Rule
Which is more powerful in your sales copy - emotion or logic? Keep reading for the answer – the first part of a simple marketing rule I learned from Chris Marlow, a coach and mentor whose kindness, encouragement, and wisdom was deeply appreciated by her "crew"… Tang in Space If you like … [Read more...]
How to Attract High Quality Clients: Interview with Chris Marlow
Listen to "How to Attract High Quality Clients: Interview with Chris Marlow" on Spreaker. What’s the key to attracting high quality clients to your business? Does your company sell software or other complex products? Are you an independent service provider or small business? … [Read more...]
7 Steps to Boost Your Sales with Social Proof
Why is Social Proof so effective? According to psychologist Robert Cialdini, Social Proof is a powerful weapon of influence based on the principle that “we determine what is correct by finding out what other people think is correct.” (Influence, 2009). As the 1927 song goes, "Fifty Million … [Read more...]
Unlock the SaaS Sales You Want in 2018
Are you promoting SaaS-sy software designed to keep internet users free from malicious hackers, … place a professional art studio at your buyer’s fingertips, … generate thousands of social media followers overnight, … or serve your valued customers in any of 1001 other ways? Keep reading and … [Read more...]
17 Hats: How Many Hours Can You Save With This Electronic Assistant?
Do-It-Yourself-itis … It’s a deadly disease affecting Solopreneurs, Freelancers, and Small businesses. Undetectable at first, it soon erupts into an ugly rash. Moms, engineers, and homesteaders are particularly prone. Symptoms may include amateur graphics, canned copywriting, and the inability to … [Read more...]
Copywriting Secrets: Savvy Sophistication that Sells
Are you sophisticated? How about your copywriting ... and your prospect? And what does that really mean? Duke Ellington's "Sophisticated Lady," touches on themes of lost innocence, disillusionment, and the pursuit of worldly pleasures. It's not a happy song (though it's hard not to feel happy … [Read more...]
“So What?”: Jazz up Your Benefits
(The Miles Davis song - not the Pink). It’s forever pressed into my vinyl copy of Kind of Blue, one of greatest jazz albums ever. I picked it up at the Band Box, a tiny record store nestled into the heart of downtown Williamsburg and William and Mary's Old Campus. That was practically in Medieval … [Read more...]
Metaphor Magic – Powerful Images for Putting Prospects Under Your Spell
Do your words hold the power of a strong stallion? A million-man army? An atomic bomb? Or the odor of old fish? Metaphors are shortcuts you can use to create vivid pictures in your reader’s mind. These literary devices multiply the value of your screen and print space by instantly inserting new … [Read more...]
How to Make a Lead Generating Personality Quiz in Minutes – Free Tutorial
Want to know how to make a lead generating opt-in for your business … without writing another free report or coming up with another checklist? Personality Quizzes may be the easiest way to do it. They’re: Highly engaging Fun to take Easy to share And you can make one in minutes - even if … [Read more...]
