Did you leave that bold new jacket in yesterday's shopping cart? Has a sales rep ever called you after a white paper download? Congratulations! You’re a lead. What does that mean, exactly? The Oxford Dictionary of Marketing defines a lead as “A potential customer who has been identified as being … [Read more...]
Copywriting Secrets: Savvy Sophistication that Sells
Are you sophisticated? How about your copywriting ... and your prospect? And what does that really mean? Duke Ellington's "Sophisticated Lady," touches on themes of lost innocence, disillusionment, and the pursuit of worldly pleasures. It's not a happy song (though it's hard not to feel happy … [Read more...]
5 Strategic Ways to Optimize Your Marketing with an Online Quiz
What’s your MACH score? Are You in Love? And, by the way, what kind of dessert are you? People love taking online quizzes. They’re engaging and it’s great fun to see and share the results. After all, quizzes acknowledge what people are always interested in … themselves! Even better, quizzes are the … [Read more...]
How to Make a Lead Generating Personality Quiz in Minutes – Free Tutorial
Want to know how to make a lead generating opt-in for your business … without writing another free report or coming up with another checklist? Personality Quizzes may be the easiest way to do it. They’re: Highly engaging Fun to take Easy to share And you can make one in minutes - even if … [Read more...]
