How can business owners Life Proof their businesses and build steady streams of leads on social media? Join me for Episode 12 of Lead Generation Unleashed How do automation and strategic email funnels support authentic relationship-building? How are moms with young children running … [Read more...]
Tang in Space: Unlock Response with A Simple Marketing Rule
Which is more powerful in your sales copy - emotion or logic? Keep reading for the answer – the first part of a simple marketing rule I learned from Chris Marlow, a coach and mentor whose kindness, encouragement, and wisdom was deeply appreciated by her "crew"… Tang in Space If you like … [Read more...]
Facebook Ad Strategies: Creating Your Online Edge with Pierre Beaini
Listen to "Facebook Ad Strategies: Creating Your Online Edge with Pierre Beaini" on Spreaker. How can up and coming eCommerce companies attract and convert more customers with Facebook Ads? Join me for Episode 7 of Lead Generation Unleashed Which Facebook ad strategies are getting results … [Read more...]
102 Top Lead Generation Strategies to Skyrocket Your Business
Did you leave that bold new jacket in yesterday's shopping cart? Has a sales rep ever called you after a white paper download? Congratulations! You’re a lead. What does that mean, exactly? The Oxford Dictionary of Marketing defines a lead as “A potential customer who has been identified as being … [Read more...]
Building Trust at Buffer: Kevan Lee on Value-Based Lead Generation
Listen to "Building Trust at Buffer: Kevan Lee on Value-Based Lead Generation" on Spreaker. Want to know how to generate more leads for your business? Join me for Episode 4 of Lead Generation Unleashed How does a growing software company get over 100,000 new users every month without a sales … [Read more...]
How to Attract High Quality Clients: Interview with Chris Marlow
Listen to "How to Attract High Quality Clients: Interview with Chris Marlow" on Spreaker. What’s the key to attracting high quality clients to your business? Does your company sell software or other complex products? Are you an independent service provider or small business? … [Read more...]
7 Steps to Boost Your Sales with Social Proof
Why is Social Proof so effective? According to psychologist Robert Cialdini, Social Proof is a powerful weapon of influence based on the principle that “we determine what is correct by finding out what other people think is correct.” (Influence, 2009). As the 1927 song goes, "Fifty Million … [Read more...]
Mid-Atlantic Marketing Summit 2018 – The Future of Marketing
Voice search is In and Snapchat is Out, according to speakers at the recent 2018 Mid-Atlantic Marketing Summit in Washington, DC. Armed with laptops and fresh coffee, over 300 marketers converged in the hallways and auditoriums of the National Education Association to discuss the Future of … [Read more...]
Your Copywriting [Story] Formula For Success
What’s the end of your story? Do you have a Copywriting Formula for Success? Last month at the Harrison Opera House, Donizetti gave away the end of his story in the first scene - a HUGE spoiler. Here it is again in case you missed it: Tragic Love, Certain Death, and Destruction. Of course. … [Read more...]
“So What?”: Jazz up Your Benefits
(The Miles Davis song - not the Pink). It’s forever pressed into my vinyl copy of Kind of Blue, one of greatest jazz albums ever. I picked it up at the Band Box, a tiny record store nestled into the heart of downtown Williamsburg and William and Mary's Old Campus. That was practically in Medieval … [Read more...]
