How would you like a "Crystal Ball" that analyzes the sentiment of every email you send and receive ... so you can fine-tune all your communications to trigger the right emotions in your reader and elicit the perceptions you intend? Just think how powerful and enlightening that could be. Could … [Read more...]
Copywriting Secrets: Savvy Sophistication that Sells
Are you sophisticated? How about your copywriting ... and your prospect? And what does that really mean? Duke Ellington's "Sophisticated Lady," touches on themes of lost innocence, disillusionment, and the pursuit of worldly pleasures. It's not a happy song (though it's hard not to feel happy … [Read more...]
“So What?”: Jazz up Your Benefits
(The Miles Davis song - not the Pink). It’s forever pressed into my vinyl copy of Kind of Blue, one of greatest jazz albums ever. I picked it up at the Band Box, a tiny record store nestled into the heart of downtown Williamsburg and William and Mary's Old Campus. That was practically in Medieval … [Read more...]
Lazy Content for Time-Crunched Entrepreneurs
Do you need shareable content but don’t have time to write it all? Do you ever feel like you're so busy serving your clients that you run out of time to create content for yourself? If you've ever taken the Inbound Certification at HubSpot, you know how important content is to customer-centric … [Read more...]
Get More Emails Delivered to the Inbox [And NOT in the Promo Tab]
Your emails survived the spambots. Congratulations! However, they don’t always make it to the Google primary tab, do they? Yep ... most of us marketers lose our best emails to promo from time to time. Heck - I even end up in my own promo tab sometimes ... So I put together some tips I recently … [Read more...]
How to Make a Lead Generating Personality Quiz in Minutes – Free Tutorial
Want to know how to make a lead generating opt-in for your business … without writing another free report or coming up with another checklist? Personality Quizzes may be the easiest way to do it. They’re: Highly engaging Fun to take Easy to share And you can make one in minutes - even if … [Read more...]
Three Reasons You Need Video Marketing in 2017
If you don’t use video marketing as part of your master plan, it’s time to start. Video is quickly becoming the primary way consumers receive online content. The hard cold facts prove that video skyrockets sales. It connects emotionally with viewers ... and that leads to better relationships with … [Read more...]
Copywriter at the Edge of Tomorrow: Tom Cruise, Funky Aliens, and 4 Keys to Breakthrough Copy that Turbo-Boosts Sales
After working into early morning hours on a new copy project, I needed to take a day off. So along with enjoying the lovely fall weather here in coastal Virginia, I watched a couple of movies last weekend. But I still couldn’t completely stop thinking about copywriting. And even while relaxing … [Read more...]
Spam-Proof Your %**!!#% Email
Let’s talk about email headlines. How are yours working for you? Do you have open rates that make other marketers crazed with envy, or are your messages automatically moving to the internet underworld that is Spam. If you're using certain trigger words, too much punctuation, or too many caps, get … [Read more...]
