Follow these ten quick tips for working with a copywriter to save time and get more out of your investment. Launching a new software update? Introducing a new chatbot? If you promote any products or services online, it’s likely you’ll work with a freelance copywriter. How to work with a … [Read more...]
102 Top Lead Generation Strategies to Skyrocket Your Business
Did you leave that bold new jacket in yesterday's shopping cart? Has a sales rep ever called you after a white paper download? Congratulations! You’re a lead. What does that mean, exactly? The Oxford Dictionary of Marketing defines a lead as “A potential customer who has been identified as being … [Read more...]
Best Speech-to-Text Apps to Turn You into a Content Marketing Machine
Do you ever wish you had a faster way to feed your content marketing machine? If you use any of the following in your business ... YouTube Videos Facebook LIVE Videos IGTV Speeches Webinars Podcasts Influencer interviews Video … [Read more...]
What Is a White Paper and Why Do I Need One?
How White Papers Build Trust, Attract Qualified Leads, and Increase Sales for Your Business Getting more qualified leads … moving your prospects through the sales funnel … answering vital questions of B2B buyers ... What single solution is helping companies meets all these marketing goals? The … [Read more...]
Copywriter VS Content Writer
Copywriter vs content writer ... How do I tell them apart? And do they overlap? The questions came up recently in a Facebook group. Even experienced marketers can be bamboozled by the distinctions, which can seem about as clear as swamp water … Who’s what? What’s on second? And what kind of … [Read more...]
Mid-Atlantic Marketing Summit 2018 – The Future of Marketing
Voice search is In and Snapchat is Out, according to speakers at the recent 2018 Mid-Atlantic Marketing Summit in Washington, DC. Armed with laptops and fresh coffee, over 300 marketers converged in the hallways and auditoriums of the National Education Association to discuss the Future of … [Read more...]
Your Copywriting [Story] Formula For Success
What’s the end of your story? Do you have a Copywriting Formula for Success? Last month at the Harrison Opera House, Donizetti gave away the end of his story in the first scene - a HUGE spoiler. Here it is again in case you missed it: Tragic Love, Certain Death, and Destruction. Of course. … [Read more...]
THINK TANK – Boost Your Creativity Now With This Simple Tool
It's not armoured. It’s a ball with a window ... … and a little-known secret of creativity. If you grew up with macramé and mood rings, you might also remember something very much like it: The Magic 8 Ball. Invented in the 1950’s, this fluid-filled plastic billiard ball contained a floating die … [Read more...]
Unlock the SaaS Sales You Want in 2018
Are you promoting SaaS-sy software designed to keep internet users free from malicious hackers, … place a professional art studio at your buyer’s fingertips, … generate thousands of social media followers overnight, … or serve your valued customers in any of 1001 other ways? Keep reading and … [Read more...]
Have Something to Write? Sleep On It
Here’s a better way to sleep your way to success. It won't shatter relationships or break the majority of moral codes. And your career may depend on it. Sleep may be crucial to creativity ... We're talking about the kind that can help you, as a writer, produce fresh ideas and solve complex … [Read more...]
