Listen to "Building Trust at Buffer: Kevan Lee on Value-Based Lead Generation" on Spreaker. Want to know how to generate more leads for your business? Join me for Episode 4 of Lead Generation Unleashed How does a growing software company get over 100,000 new users every month without a sales … [Read more...]
Copywriter VS Content Writer
Copywriter vs content writer ... How do I tell them apart? And do they overlap? The questions came up recently in a Facebook group. Even experienced marketers can be bamboozled by the distinctions, which can seem about as clear as swamp water … Who’s what? What’s on second? And what kind of … [Read more...]
7 Steps to Boost Your Sales with Social Proof
Why is Social Proof so effective? According to psychologist Robert Cialdini, Social Proof is a powerful weapon of influence based on the principle that “we determine what is correct by finding out what other people think is correct.” (Influence, 2009). As the 1927 song goes, "Fifty Million … [Read more...]
A Beginner’s Guide To Pruning Your Email List
It happens to email marketers and gardeners ... Dormancy ... Hibernation ... Dark mornings that make pajama days insanely tempting ... Gardeners know plants are resting and getting ready for massive growth in the Spring. And one of the ways they encourage healthy, productive trees and … [Read more...]
Secrets of Selling – Your Guarantee
Can the right guarantee boost your sales by up to 50%? Conversion Rate Experts’ marketing team recently raised one client’s response rate by 49% in split tests just by adding a guarantee and making it prominent on the page. Yet many entrepreneurs and small business owners resist guarantees again … [Read more...]
