In one of my recent posts, I promised to deliver classic email writing formulas and techniques. The formulas I’m about to give you are classic. We already know they work. Some have been around since before email even existed. And they've been proven with both paper and digital mailings.Please … [Read more...]
How to Write an Email That Gets Opened Today
Checking the mail isn’t what it used to be. When I was growing up, the mail came every afternoon at about 2 o’clock. My brother and I always raced to check it on the way home from school. When my dad came home, he’d bring it into the living room, pull a metal wastebasket in front of his chair and … [Read more...]
Spam-Proof Your %**!!#% Email
Let’s talk about email headlines. How are yours working for you? Do you have open rates that make other marketers crazed with envy, or are your messages automatically moving to the internet underworld that is Spam. If you're using certain trigger words, too much punctuation, or too many caps, get … [Read more...]
