It happens to email marketers and gardeners ... Dormancy ... Hibernation ... Dark mornings that make pajama days insanely tempting ... Gardeners know plants are resting and getting ready for massive growth in the Spring. And one of the ways they encourage healthy, productive trees and … [Read more...]
Create Your Own Lead Generating Landing Page
Who wants more leads? According to recent marketing statistics from HubSpot 63% of marketers say generating traffic and leads is their number one challenge. [1] After all, the internet is overflowing with so many deliciously tempting possibilities for every reader. Digital appetizers appear … [Read more...]
5 Strategic Ways to Optimize Your Marketing with an Online Quiz
What’s your MACH score? Are You in Love? And, by the way, what kind of dessert are you? People love taking online quizzes. They’re engaging and it’s great fun to see and share the results. After all, quizzes acknowledge what people are always interested in … themselves! Even better, quizzes are the … [Read more...]
How to Start Emailing Your List Again After a Break
It’s below freezing here in Williamsburg, and we’re all keeping warm with crackling hot fires and steaming mugs of coffee. But how about keeping your email lists warm? During holidays, vacations, and new projects, it’s easy for small businesses and solo-preneurs to skip a weekly email blast or … [Read more...]
Spam-Proof Your %**!!#% Email
Let’s talk about email headlines. How are yours working for you? Do you have open rates that make other marketers crazed with envy, or are your messages automatically moving to the internet underworld that is Spam. If you're using certain trigger words, too much punctuation, or too many caps, get … [Read more...]
