How can business owners Life Proof their businesses and build steady streams of leads on social media? Join me for Episode 12 of Lead Generation Unleashed How do automation and strategic email funnels support authentic relationship-building? How are moms with young children running … [Read more...]
102 Top Lead Generation Strategies to Skyrocket Your Business
Did you leave that bold new jacket in yesterday's shopping cart? Has a sales rep ever called you after a white paper download? Congratulations! You’re a lead. What does that mean, exactly? The Oxford Dictionary of Marketing defines a lead as “A potential customer who has been identified as being … [Read more...]
A Beginner’s Guide To Pruning Your Email List
It happens to email marketers and gardeners ... Dormancy ... Hibernation ... Dark mornings that make pajama days insanely tempting ... Gardeners know plants are resting and getting ready for massive growth in the Spring. And one of the ways they encourage healthy, productive trees and … [Read more...]
How to 10x Your Content the Fast and Easy Way
Want a fast and easy way to grow your content 1000%? Stretch it like turkey. You know … Turkey soup, turkey sandwiches, turkey pot pie … Just because you roasted up that blog post and hit publish doesn’t mean it’s all used up. You can repurpose your posts, articles, and emails to help you … [Read more...]
Optimize your Email with IBM Watson’s Tone Analyzer
How would you like a "Crystal Ball" that analyzes the sentiment of every email you send and receive ... so you can fine-tune all your communications to trigger the right emotions in your reader and elicit the perceptions you intend? Just think how powerful and enlightening that could be. Could … [Read more...]
Have Something to Write? Sleep On It
Here’s a better way to sleep your way to success. It won't shatter relationships or break the majority of moral codes. And your career may depend on it. Sleep may be crucial to creativity ... We're talking about the kind that can help you, as a writer, produce fresh ideas and solve complex … [Read more...]
5 Strategic Ways to Optimize Your Marketing with an Online Quiz
What’s your MACH score? Are You in Love? And, by the way, what kind of dessert are you? People love taking online quizzes. They’re engaging and it’s great fun to see and share the results. After all, quizzes acknowledge what people are always interested in … themselves! Even better, quizzes are the … [Read more...]
Get More Emails Delivered to the Inbox [And NOT in the Promo Tab]
Your emails survived the spambots. Congratulations! However, they don’t always make it to the Google primary tab, do they? Yep ... most of us marketers lose our best emails to promo from time to time. Heck - I even end up in my own promo tab sometimes ... So I put together some tips I recently … [Read more...]
How to Optimize Your Email Marketing in a Mobile World
Email marketing is more than a good bet. It yields an average ROI of $38 for every dollar invested according to Litmus Labs’ 2016 State of Email Report. That’s a 3800% return. It’s simply one of the best opportunities available for companies engaged in digital marketing. So how can you, as a … [Read more...]
Increase your Email Open Rate with Video in 2017
Who doesn’t want a better email open rate? If you’re not putting videos in your email, you’re missing out. Adding video leads to spikes in opens, conversions, and sales. Even if you don’t produce the video yourself, just having one in your message draws left-clicks to links like a sticky armadillo … [Read more...]
