Who wants more leads? According to recent marketing statistics from HubSpot 63% of marketers say generating traffic and leads is their number one challenge. [1] After all, the internet is overflowing with so many deliciously tempting possibilities for every reader. Digital appetizers appear … [Read more...]
“So What?”: Jazz up Your Benefits
(The Miles Davis song - not the Pink). It’s forever pressed into my vinyl copy of Kind of Blue, one of greatest jazz albums ever. I picked it up at the Band Box, a tiny record store nestled into the heart of downtown Williamsburg and William and Mary's Old Campus. That was practically in Medieval … [Read more...]
Metaphor Magic – Powerful Images for Putting Prospects Under Your Spell
Do your words hold the power of a strong stallion? A million-man army? An atomic bomb? Or the odor of old fish? Metaphors are shortcuts you can use to create vivid pictures in your reader’s mind. These literary devices multiply the value of your screen and print space by instantly inserting new … [Read more...]
Is It Better to Write Fast or Slow?
Is it better to write fast or slow? It was the end of a conference, and I was seated at dinner with a group of music librarians who worked at a famous national institution. One fellow offered to give me a behind-the-scenes tour. I could go behind the closed doors and walk among the hidden stacks to … [Read more...]
5 Strategic Ways to Optimize Your Marketing with an Online Quiz
What’s your MACH score? Are You in Love? And, by the way, what kind of dessert are you? People love taking online quizzes. They’re engaging and it’s great fun to see and share the results. After all, quizzes acknowledge what people are always interested in … themselves! Even better, quizzes are the … [Read more...]
Top 10 Books for Writing Copy That Skyrockets Sales
...If you're in the business of writing copy for emails, ads, landing pages, or sales pages and testing the results, you already know how powerful words can be. Just one tiny word can change results significantly ... And in copywriting, results are king. You can write dozens of articles, but if no … [Read more...]
Get More Emails Delivered to the Inbox [And NOT in the Promo Tab]
Your emails survived the spambots. Congratulations! However, they don’t always make it to the Google primary tab, do they? Yep ... most of us marketers lose our best emails to promo from time to time. Heck - I even end up in my own promo tab sometimes ... So I put together some tips I recently … [Read more...]
Secrets of Selling – Your Guarantee
Can the right guarantee boost your sales by up to 50%? Conversion Rate Experts’ marketing team recently raised one client’s response rate by 49% in split tests just by adding a guarantee and making it prominent on the page. Yet many entrepreneurs and small business owners resist guarantees again … [Read more...]
How to Optimize Your Email Marketing in a Mobile World
Email marketing is more than a good bet. It yields an average ROI of $38 for every dollar invested according to Litmus Labs’ 2016 State of Email Report. That’s a 3800% return. It’s simply one of the best opportunities available for companies engaged in digital marketing. So how can you, as a … [Read more...]
Copywriter at the Edge of Tomorrow: Tom Cruise, Funky Aliens, and 4 Keys to Breakthrough Copy that Turbo-Boosts Sales
After working into early morning hours on a new copy project, I needed to take a day off. So along with enjoying the lovely fall weather here in coastal Virginia, I watched a couple of movies last weekend. But I still couldn’t completely stop thinking about copywriting. And even while relaxing … [Read more...]
