How White Papers Build Trust, Attract Qualified Leads, and Increase Sales for Your Business Getting more qualified leads … moving your prospects through the sales funnel … answering vital questions of B2B buyers ... What single solution is helping companies meets all these marketing goals? The … [Read more...]
Top 10 Writing Tools Hidden in Microsoft Word
What if one overlooked feature in Microsoft Word could save you time and improve your writing - in minutes? It’s kind of like the locker loop on the men’s oxford shirt. You may have seen it without ever wondering why it exists. The Gant Company modified the classic Brooks Brothers button-down … [Read more...]
Copywriter VS Content Writer
Copywriter vs content writer ... How do I tell them apart? And do they overlap? The questions came up recently in a Facebook group. Even experienced marketers can be bamboozled by the distinctions, which can seem about as clear as swamp water … Who’s what? What’s on second? And what kind of … [Read more...]
7 Steps to Boost Your Sales with Social Proof
Why is Social Proof so effective? According to psychologist Robert Cialdini, Social Proof is a powerful weapon of influence based on the principle that “we determine what is correct by finding out what other people think is correct.” (Influence, 2009). As the 1927 song goes, "Fifty Million … [Read more...]
3 Proven Lead Generation Tools for Building Your Business
Frank is polite, well-informed, and always ready to chat with your visitors. He can answer most of their questions and hook them up with the right person in your company. Does someone want to schedule a demo or a call? No problem. Frank even helps them choose content to match their interests. And … [Read more...]
Your Copywriting [Story] Formula For Success
What’s the end of your story? Do you have a Copywriting Formula for Success? Last month at the Harrison Opera House, Donizetti gave away the end of his story in the first scene - a HUGE spoiler. Here it is again in case you missed it: Tragic Love, Certain Death, and Destruction. Of course. … [Read more...]
A Beginner’s Guide To Pruning Your Email List
It happens to email marketers and gardeners ... Dormancy ... Hibernation ... Dark mornings that make pajama days insanely tempting ... Gardeners know plants are resting and getting ready for massive growth in the Spring. And one of the ways they encourage healthy, productive trees and … [Read more...]
THINK TANK – Boost Your Creativity Now With This Simple Tool
It's not armoured. It’s a ball with a window ... … and a little-known secret of creativity. If you grew up with macramé and mood rings, you might also remember something very much like it: The Magic 8 Ball. Invented in the 1950’s, this fluid-filled plastic billiard ball contained a floating die … [Read more...]
Optimize your Email with IBM Watson’s Tone Analyzer
How would you like a "Crystal Ball" that analyzes the sentiment of every email you send and receive ... so you can fine-tune all your communications to trigger the right emotions in your reader and elicit the perceptions you intend? Just think how powerful and enlightening that could be. Could … [Read more...]
Copywriting Secrets: Savvy Sophistication that Sells
Are you sophisticated? How about your copywriting ... and your prospect? And what does that really mean? Duke Ellington's "Sophisticated Lady," touches on themes of lost innocence, disillusionment, and the pursuit of worldly pleasures. It's not a happy song (though it's hard not to feel happy … [Read more...]
