What is web copywriting? And why does every online business need it? You have only seconds to make a good first impression when potential customers first discover you online. Here’s what happens: Your web copy makes or breaks that first moment. Keep reading to discover how to enable … [Read more...]
The Smart Marketer’s Essential Guide to UX Copywriting
How do visitors feel when they visit your website? Is it easy to find what they came for? Or do they struggle to get the answers and resources they need? A shocking 97% of websites offer visitors a poor user experience (UX), according to a study by Forrester. The research firm identified target … [Read more...]
How to Work with a Copywriter – 10 Tips for Success
Follow these ten quick tips for working with a copywriter to save time and get more out of your investment. Launching a new software update? Introducing a new chatbot? If you promote any products or services online, it’s likely you’ll work with a freelance copywriter. How to work with a … [Read more...]
Tang in Space: Unlock Response with A Simple Marketing Rule
Which is more powerful in your sales copy - emotion or logic? Keep reading for the answer – the first part of a simple marketing rule I learned from Chris Marlow, a coach and mentor whose kindness, encouragement, and wisdom was deeply appreciated by her "crew"… Tang in Space If you like … [Read more...]
Facebook Ad Strategies: Creating Your Online Edge with Pierre Beaini
Listen to "Facebook Ad Strategies: Creating Your Online Edge with Pierre Beaini" on Spreaker. How can up and coming eCommerce companies attract and convert more customers with Facebook Ads? Join me for Episode 7 of Lead Generation Unleashed Which Facebook ad strategies are getting results … [Read more...]
How to Capture More Leads with Mobile: Connecting and Converting on Radio with Dave Robinett
Listen to "Lead Generation Unleashed" on Spreaker. How can you generate more leads for your business with mobile technology? Join me for Episode 5 of Lead Generation Unleashed What if it were easy for your prospects to connect with you on mobile? Why do some radio advertisers succeed and … [Read more...]
102 Top Lead Generation Strategies to Skyrocket Your Business
Did you leave that bold new jacket in yesterday's shopping cart? Has a sales rep ever called you after a white paper download? Congratulations! You’re a lead. What does that mean, exactly? The Oxford Dictionary of Marketing defines a lead as “A potential customer who has been identified as being … [Read more...]
Building Trust at Buffer: Kevan Lee on Value-Based Lead Generation
Listen to "Building Trust at Buffer: Kevan Lee on Value-Based Lead Generation" on Spreaker. Want to know how to generate more leads for your business? Join me for Episode 4 of Lead Generation Unleashed How does a growing software company get over 100,000 new users every month without a sales … [Read more...]
How to Attract High Quality Clients: Interview with Chris Marlow
Listen to "How to Attract High Quality Clients: Interview with Chris Marlow" on Spreaker. What’s the key to attracting high quality clients to your business? Does your company sell software or other complex products? Are you an independent service provider or small business? … [Read more...]
Best Speech-to-Text Apps to Turn You into a Content Marketing Machine
Do you ever wish you had a faster way to feed your content marketing machine? If you use any of the following in your business ... YouTube Videos Facebook LIVE Videos IGTV Speeches Webinars Podcasts Influencer interviews Video … [Read more...]
