Follow these ten quick tips for working with a copywriter to save time and get more out of your investment. Launching a new software update? Introducing a new chatbot? If you promote any products or services online, it’s likely you’ll work with a freelance copywriter. How to work with a … [Read more...]
How to Attract High Quality Clients: Interview with Chris Marlow
Listen to "How to Attract High Quality Clients: Interview with Chris Marlow" on Spreaker. What’s the key to attracting high quality clients to your business? Does your company sell software or other complex products? Are you an independent service provider or small business? … [Read more...]
Copywriter VS Content Writer
Copywriter vs content writer ... How do I tell them apart? And do they overlap? The questions came up recently in a Facebook group. Even experienced marketers can be bamboozled by the distinctions, which can seem about as clear as swamp water … Who’s what? What’s on second? And what kind of … [Read more...]
7 Steps to Boost Your Sales with Social Proof
Why is Social Proof so effective? According to psychologist Robert Cialdini, Social Proof is a powerful weapon of influence based on the principle that “we determine what is correct by finding out what other people think is correct.” (Influence, 2009). As the 1927 song goes, "Fifty Million … [Read more...]
