Did you leave that bold new jacket in yesterday's shopping cart? Has a sales rep ever called you after a white paper download? Congratulations! You’re a lead. What does that mean, exactly? The Oxford Dictionary of Marketing defines a lead as “A potential customer who has been identified as being … [Read more...]
Building Trust at Buffer: Kevan Lee on Value-Based Lead Generation
Listen to "Building Trust at Buffer: Kevan Lee on Value-Based Lead Generation" on Spreaker. Want to know how to generate more leads for your business? Join me for Episode 4 of Lead Generation Unleashed How does a growing software company get over 100,000 new users every month without a sales … [Read more...]
Copywriter VS Content Writer
Copywriter vs content writer ... How do I tell them apart? And do they overlap? The questions came up recently in a Facebook group. Even experienced marketers can be bamboozled by the distinctions, which can seem about as clear as swamp water … Who’s what? What’s on second? And what kind of … [Read more...]
