No B.S. Time Management

Save More Time with Tips from Dan Kennedy

Question: How did Dan Kennedy travel 120 – 130 days per year, run 4 businesses, write a total of over 100 additional published books, create audio courses and home-study programs, write multiple monthly newsletters, employ as many as 42 people, and still have time for horse racing and vacations for over 25 years?

Answer: Radical Time Management

With 2 out of four kids still at home and a copywriting career, time management is essential.

And let’s face it – even if when our schedules are totally, flawlessly organized, the occasional “emergency’ can throw things off.

A couple of years ago, I was exhausting myself with family commitments and volunteer work.

Maybe you know the feeling.

To any ladies out there reading this – does this sound familiar?

You’re a mom – of course you can make two dishes for the potluck and show up between work and your evening conference call.
Or how about this: You are single and work at home so of course you must always be available!

I kept saying YES … something had to change!

Fortunately, my mom passed on some useful advice:

First, write a list of every commitment you have
Then cross off half the items on your list

Then a colleague recommended a small book – Dan Kennedy’s No B.S. Time Management for Entrepreneurs.

I highly recommend it.

If you do pick it up, you might find Kennedy’s advice to be extreme – even shocking. At the time of the 2013 edition, he still didn’t use email – only snail mail and faxes. And he had most of those sent to a distant office, prefiltered, and mailed to him in batches.

However, if you struggle with not having enough time, you may be able to free up significant hours with one or more of his tips.

Here are just a few from the book:

1 – Know What Your Time is Worth

What’s the value of your time in cold, hard, Dollars, Euros and Yuan? Find out using Kennedy’s handy formula. Then post your hourly value where you can see it – above the desk, around the phone ….

Measure everything you do by cost per minute. Constantly ask yourself, “Is it worth my time?”

2 – Avoid the “Time Vampires”

Don’t answer the phone, set time limits for calls, leave your cell phone in the car, learn to look busy around co-workers, and schedule discussions for “Mr. Have You Got a Minute?”

3 – Be Punctual

Value other people’s time if you want them to value yours.

4 – Don’t waste time in meetings

Your first defense is avoidance. But if you must hold or attend a meeting, Kennedy offers several hints to avoid wasting time: don’t serve refreshments, have a clear purpose, circulate an agenda, and try to schedule it just before lunch or during the last hour of the work day.

He recommends making your contributions count with minimum time and maximum impact.

Finally, he says it’s good to have an exit strategy:

Perhaps you can schedule someone to come get you at a certain time.
Or perhaps there is a phone call you are scheduled to make 30 minutes into the meeting.
Perhaps you will be unable to return.

5 – Delegate

Really delegate. This means not being an über-controller and accepting that for some things “good is good enough.”

6 – Get Tough about Email

Remember that you don’t have to respond right away – or at all – to every email. Don’t let this huge time-waster suck you in. DK suggests checking email no more than twice per day:

Check just after lunch to screen for urgent matters
Deal with the rest of the accumulation in the afternoon – preferably during the last hour of the work day.
Avoid the “Pavlovian, jump up and instantly respond” reaction.