Buzzwords – They’re everywhere you go.
We encounter them in board meetings, landing pages, company updates, press releases, and print advertisements.
Optimize … Ideate … Skillset … Early Adopter …
I use them too.
Sometimes copywriters have no choice.
And there some I particularly like … Robust, for example. It works for technology, coffee, and beer …
However, too many buzzwords can make your sales pages and emails sound generic. Take a look at this short video from Avaya, a company specializing in business communications technology.
Are Buzzwords seeping into your inbound content and sales copy?
I call myself a “direct response copywriter.” That does sound snazzy.
And marketing directors understand it.
However, a colleague recently asked me what that meant, exactly.
Because those aren’t words most people commonly use.
She suggested using everyday words. We’re talking peanut-butter and jelly terms, not rare caviar and truffles:
“I find the triggers that prompt readers to reach into their pockets, dig out their wallets, and exchange hard cold cash for whatever you sell.”
Now that’s something just about anyone can easily picture.
Where can you turn your biz-language into everyday words, create concrete images, and tell stories that motivate people to buy?
Let’s leave most of the buzzing to the bees.
To help you keep your words fresh, I made a BIG list of 107 Buzzwords to watch out for.
Take the BuzzQuiz and discover your 100% unscientifically-determined personal BuzzScore.
I double-dare you.
Download my list of 107 Buzzwords now and stand apart from the competition:
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