Who doesn’t want a better email open rate? If you’re not putting videos in your email, you’re missing out. Adding video leads to spikes in opens, conversions, and sales. Even if you don’t produce the video yourself, just having one in your message draws left-clicks to links like a sticky armadillo … [Read more...]
Three Reasons You Need Video Marketing in 2017
If you don’t use video marketing as part of your master plan, it’s time to start. Video is quickly becoming the primary way consumers receive online content. The hard cold facts prove that video skyrockets sales. It connects emotionally with viewers ... and that leads to better relationships with … [Read more...]
How to Start Emailing Your List Again After a Break
It’s below freezing here in Williamsburg, and we’re all keeping warm with crackling hot fires and steaming mugs of coffee. But how about keeping your email lists warm? During holidays, vacations, and new projects, it’s easy for small businesses and solo-preneurs to skip a weekly email blast or … [Read more...]
Copywriter at the Edge of Tomorrow: Tom Cruise, Funky Aliens, and 4 Keys to Breakthrough Copy that Turbo-Boosts Sales
After working into early morning hours on a new copy project, I needed to take a day off. So along with enjoying the lovely fall weather here in coastal Virginia, I watched a couple of movies last weekend. But I still couldn’t completely stop thinking about copywriting. And even while relaxing … [Read more...]
Everything You Always Wanted to Know About Sales Funnels (But Were Afraid to Ask)
OTO. SLO. Tripwire. It sounded like a secret code ... I had committed the ultimate copywriting crime: sending an email that bamboozled my reader. Know the feeling? When you get so excited about something, you forget that 99% of the world doesn't know ALL your acronyms? So … back to my story … … [Read more...]
7 Goal Setting Secrets for Freelancers and Entrepreneurs
Lucius Annaeus Seneca, the Roman Stoic philosopher and tutor to Emperor Nero, once said, “Our plans miscarry because they have no aim. When a man does not know what harbor he is making for, no wind is the right wind.” Many of us spent years in school with our goals pre-set by planned curricula and … [Read more...]
7 Steps to Banish Writer’s Block Forever
Got Writer's Block? Want to become a Content Generating Machine? If you’re feeling like you’ve used up ALL your best ideas and there's nothing left in the old noggin, don’t worry about it. This happens to everyone. Famous writers throughout history have faced the problem ... overcome the problem … [Read more...]
5 Classic Email Writing Formulas that Convert
In one of my recent posts, I promised to deliver classic email writing formulas and techniques. The formulas I’m about to give you are classic. We already know they work. Some have been around since before email even existed. And they've been proven with both paper and digital mailings.Please … [Read more...]
Marie Forleo, Arianna Huffington, and Advice for the House That Never Sleeps
“Laugh and the world laughs with you, snore and you sleep alone.” ― Anthony Burgess “What hath night to do with sleep?” ― John Milton, Paradise Lost Sleep. It’s the great equalizer. With it, we become more energetic and creative; immunity soars. Without it, we all risk become mumbling … [Read more...]
How to Write an Email That Gets Opened Today
Checking the mail isn’t what it used to be. When I was growing up, the mail came every afternoon at about 2 o’clock. My brother and I always raced to check it on the way home from school. When my dad came home, he’d bring it into the living room, pull a metal wastebasket in front of his chair and … [Read more...]
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