Are you promoting SaaS-sy software designed to keep internet users free from malicious hackers, … place a professional art studio at your buyer’s fingertips, … generate thousands of social media followers overnight, … or serve your valued customers in any of 1001 other ways? Keep reading and … [Read more...]
How to 10x Your Content the Fast and Easy Way
Want a fast and easy way to grow your content 1000%? Stretch it like turkey. You know … Turkey soup, turkey sandwiches, turkey pot pie … Just because you roasted up that blog post and hit publish doesn’t mean it’s all used up. You can repurpose your posts, articles, and emails to help you … [Read more...]
7 Jaw-dropping Video Statistics Marketers Need to Know Now
Want to repurpose your content, generate more leads, and turn prospects into customers? Make a video! Video is a powerful marketing tool for lead generation. Sounds and visuals engage your prospects on a more personal level than a blog post or sales page. And videos help leads feel confident … [Read more...]
17 Hats: How Many Hours Can You Save With This Electronic Assistant?
Do-It-Yourself-itis … It’s a deadly disease affecting Solopreneurs, Freelancers, and Small businesses. Undetectable at first, it soon erupts into an ugly rash. Moms, engineers, and homesteaders are particularly prone. Symptoms may include amateur graphics, canned copywriting, and the inability to … [Read more...]
Optimize your Email with IBM Watson’s Tone Analyzer
How would you like a "Crystal Ball" that analyzes the sentiment of every email you send and receive ... so you can fine-tune all your communications to trigger the right emotions in your reader and elicit the perceptions you intend? Just think how powerful and enlightening that could be. Could … [Read more...]
Copywriting Secrets: Savvy Sophistication that Sells
Are you sophisticated? How about your copywriting ... and your prospect? And what does that really mean? Duke Ellington's "Sophisticated Lady," touches on themes of lost innocence, disillusionment, and the pursuit of worldly pleasures. It's not a happy song (though it's hard not to feel happy … [Read more...]
Have Something to Write? Sleep On It
Here’s a better way to sleep your way to success. It won't shatter relationships or break the majority of moral codes. And your career may depend on it. Sleep may be crucial to creativity ... We're talking about the kind that can help you, as a writer, produce fresh ideas and solve complex … [Read more...]
Create Your Own Lead Generating Landing Page
Who wants more leads? According to recent marketing statistics from HubSpot 63% of marketers say generating traffic and leads is their number one challenge. [1] After all, the internet is overflowing with so many deliciously tempting possibilities for every reader. Digital appetizers appear … [Read more...]
“Who to Follow” – A Note to Twitter
Dear Twitter, Thank you for generously allowing me to use your informative platform. I’m grateful for real-time breaking news fresh from primary sources, unlimited access to authors and thought leaders whose work I admire, and the ever-flowing fountain of useful and inspirational information … [Read more...]
“So What?”: Jazz up Your Benefits
(The Miles Davis song - not the Pink). It’s forever pressed into my vinyl copy of Kind of Blue, one of greatest jazz albums ever. I picked it up at the Band Box, a tiny record store nestled into the heart of downtown Williamsburg and William and Mary's Old Campus. That was practically in Medieval … [Read more...]
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