You’re wearing your finest gown/tuxedo/thneed and the lights go down. The stage is set, the musicians have tuned, and the performance starts with a ... Sales Proposition! Donizetti’s Elixir of Love begins with the beautiful Adina reading the story of Tristan and Isolde, in … [Read more...]
Becoming the Best Solution: Steve Slaunwhite on B2B Lead Generation
Listen to "Becoming the Best Solution: Steve Slaunwhite on B2B Lead Generation" on Spreaker. Have you ever wondered about the role B2B copywriting plays in getting more leads for your business? Join me for Episode 6 of Lead Generation Unleashed How can you overcome the greatest … [Read more...]
Can We See You Now? 5 Ways to Help New Clients Find You with SEO Copywriting
Is your business invisible online? You may have a well-established, three-generation family practice. But Google won’t recognize your founder’s portrait hanging in the lobby - unless you’ve uploaded it as an image file and tagged it with alt text. People are now searching with their … [Read more...]
How to Capture More Leads with Mobile: Connecting and Converting on Radio with Dave Robinett
Listen to "Lead Generation Unleashed" on Spreaker. How can you generate more leads for your business with mobile technology? Join me for Episode 5 of Lead Generation Unleashed What if it were easy for your prospects to connect with you on mobile? Why do some radio advertisers succeed and … [Read more...]
102 Top Lead Generation Strategies to Skyrocket Your Business
Did you leave that bold new jacket in yesterday's shopping cart? Has a sales rep ever called you after a white paper download? Congratulations! You’re a lead. What does that mean, exactly? The Oxford Dictionary of Marketing defines a lead as “A potential customer who has been identified as being … [Read more...]
Building Trust at Buffer: Kevan Lee on Value-Based Lead Generation
Listen to "Building Trust at Buffer: Kevan Lee on Value-Based Lead Generation" on Spreaker. Want to know how to generate more leads for your business? Join me for Episode 4 of Lead Generation Unleashed How does a growing software company get over 100,000 new users every month without a sales … [Read more...]
7 Deadly Headline Sins Every Copywriter Must Avoid
I stuck close to the elbow of my guide. Claude, an eminent copywriter in his past life, had been assigned to lead me to the perfect headline, and I was in no shape to venture out on my own. We’d been trudging through the basement all morning. The damp passageways were littered with the remains of … [Read more...]
How to Attract High Quality Clients: Interview with Chris Marlow
Listen to "How to Attract High Quality Clients: Interview with Chris Marlow" on Spreaker. What’s the key to attracting high quality clients to your business? Does your company sell software or other complex products? Are you an independent service provider or small business? … [Read more...]
Best Speech-to-Text Apps to Turn You into a Content Marketing Machine
Do you ever wish you had a faster way to feed your content marketing machine? If you use any of the following in your business ... YouTube Videos Facebook LIVE Videos IGTV Speeches Webinars Podcasts Influencer interviews Video … [Read more...]
The Power of Personalization: Interview with Josh Haynam of Interact
Listen to "The Power of Personalization: Interview with Josh Haynam of Interact" on Spreaker. How will you make your business stand out in a rapidly changing, competitive environment? What's working now for growing SaaS companies? And how can businesses of all sizes attract more leads … [Read more...]
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