How can businesses get better qualified leads with roll-up-your-sleeves pre-internet marketing tactics that still work? Join me for Episode 11 of Lead Generation Unleashed What works - and doesn’t work - in complex lead generation? How to reach decision makers in large organizations - and … [Read more...]
Tang in Space: Unlock Response with A Simple Marketing Rule
Which is more powerful in your sales copy - emotion or logic? Keep reading for the answer – the first part of a simple marketing rule I learned from Chris Marlow, a coach and mentor whose kindness, encouragement, and wisdom was deeply appreciated by her "crew"… Tang in Space If you like … [Read more...]
Flip Your Marketing Message and Convert More Leads with Matt Taylor
Listen to "Flip Your Marketing Message and Convert More Leads with Matt Taylor" on Spreaker. How can businesses build their brands and convert leads into sales with social media advertising and a strong digital presence? Join me for Episode 10 of Lead Generation Unleashed How can a single … [Read more...]
Generate New Opportunities and Build Your Brand with Press Releases
How do you build a buzz and attract new opportunities for your brand fast … without hiring a PR department or spending 47 consecutive hours on Instagram? The standard Press Release remains an easy and cost-effective tool for building your business - even in the age of Social Media. Nine out … [Read more...]
Beyond Personalization: Amir Bormand on Lead Generation
Listen to "Beyond Personalization: Amir Bormand on Lead Generation" on Spreaker. How can we move beyond personalization to make our lead generation and recruitment programs more effective? Join me for Episode 9 of Lead Generation Unleashed How can looking at context boost … [Read more...]
Want to Sell? Use This Magic Number
Oprah, Presidents, and Ancient Romans know this secret of persuasion ... It makes your words memorable … It amplifies your message ... And it makes your sales copy more effective .... It's the number THREE ... the minimal number of items in a list ... a relatively easy … [Read more...]
Rock Your Productivity: Chris Harris on Bull’s Eye Lead Generation
Listen to "Rock Your Productivity: Chris Harris on Bull’s Eye Lead Generation" on Spreaker. How can you find high-quality leads, crush your revenue numbers, and rock your productivity - all while making a meaningful difference in the world? Join me for Episode 8 of Lead Generation … [Read more...]
Sales Copy Cleanup – Spring Decluttering that Boosts Response
Spring … it’s the time for sorting through closets, clearing cabinets, and sweeping out the corners of the shed. And it's the perfect time for a sales copy cleanup! As I was tidying up the home office last week, I thinking about how much easier it is to read and focus in a clear space. And not … [Read more...]
Meet Ellipsis – the Seducer in Your Sales Copy
You’ve seen her everywhere. She leaves her marks on press releases, landing pages, web pages ... every place you find a copywriter’s words. She’s started countless arguments among writers. And she magnetizes your sales copy in three itsy bitsy character spaces … [Read more...]
Facebook Ad Strategies: Creating Your Online Edge with Pierre Beaini
Listen to "Facebook Ad Strategies: Creating Your Online Edge with Pierre Beaini" on Spreaker. How can up and coming eCommerce companies attract and convert more customers with Facebook Ads? Join me for Episode 7 of Lead Generation Unleashed Which Facebook ad strategies are getting results … [Read more...]
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