Want more comments, likes, and shares on LinkedIn? Get your camera ready … Posting native LinkedIn videos can help you spark bigger conversations, build your brand, and attract new leads for your business. What Are Native LinkedIn Videos? In the past, most users could only share … [Read more...]
What is Web Copywriting?
What is web copywriting? And why does every online business need it? You have only seconds to make a good first impression when potential customers first discover you online. Here’s what happens: Your web copy makes or breaks that first moment. Keep reading to discover how to enable … [Read more...]
How to Grow Your Email List With Lead Magnets Readers Want to Share
If you're telling visitors, "Sign Up For My Mailing List," while your email account is growing slower than an iceberg ... it’s time to consider offering a lead magnet that provides immediate value, builds your email marketing list, and paves the way for future sales. What is a lead magnet? If … [Read more...]
The Smart Marketer’s Essential Guide to UX Copywriting
How do visitors feel when they visit your website? Is it easy to find what they came for? Or do they struggle to get the answers and resources they need? A shocking 97% of websites offer visitors a poor user experience (UX), according to a study by Forrester. The research firm identified target … [Read more...]
How to Work with a Copywriter – 10 Tips for Success
Follow these ten quick tips for working with a copywriter to save time and get more out of your investment. Launching a new software update? Introducing a new chatbot? If you promote any products or services online, it’s likely you’ll work with a freelance copywriter. How to work with a … [Read more...]
3 Deadly Long Form Sales Page Mistakes that Kill Response
It only takes a few words in your sales page or landing page to make the difference between hitting quarterly sales goals and letting new sales dollars and relationships slip through your fingers. If your reader thinks "who cares?" ... if your prospect gets bogged down in too many words … [Read more...]
Emotional Headlines – Supercharge Your Headlines, Part 2
Just now - as in 30 minutes ago - an associate called to say hello … and to tell me his car is totaled ... Fortunately, he’s completely unharmed. The car? Not so much. Now he’s got to replace it … or else the work commute gets complicated fast. So he’s researching online, talking to … [Read more...]
Your Pre-headline – Supercharge Your Headlines, Part 1
Are people reading your headlines? How many scroll down to read more ... after the headline? Do they instantly know you have answers to their questions and solutions for their challenges? Right now? If not, there may be one simple reason: Your pre-headline is missing. Let’s say you’re … [Read more...]
The 27-Word Persuasion Sentence Every Marketer Needs to Know
What’s the most persuasive marketing sentence in the world? Is there anything you can say to your customers that begins to compare with those three little words we think of on St. Valentine's day? I’ll let you decide. There's a secret copywriting formula that's made the rounds over the … [Read more...]
Life Proof Your Business: Authenticity Meets Automation with Allison Hardy
How can business owners Life Proof their businesses and build steady streams of leads on social media? Join me for Episode 12 of Lead Generation Unleashed How do automation and strategic email funnels support authentic relationship-building? How are moms with young children running … [Read more...]
- 1
- 2
- 3
- …
- 8
- Next Page »
