You’re a creative small business owner who knows exactly what your clients crave.
You’ve got a hot-brand-spanking-new top-notch course. And you can deliver it in an instant.
But without great copy, they might never find out.
Your product is at risk of going undiscovered … your sales are in danger of flatlining.
Because if you don’t grab your prospects’ attention within the first 3 seconds of visiting your page,
the overwhelming odds are that they will click off immediately – back to the Google search, email, or news headlines…
You need words that sell – compelling copy that leads to action…
salesy or pushy
stilted or formal
and without a cheesy overstated offer that no-one will believe
You just want your prospects to look at your page and say
“Yes – that’s exactly what I want. Please show me where to click right now!”
… and you want your true personality and unique offer to shine through bright and clear – so the visitors that do take action are the ones who really do want your product – the ones that will feel an instant connection with you and be so glad that they finally found just what they were looking for.
How to get that?
You need targeted, customer-driven copy …
- Course descriptions that reflects your prospects’ deepest desires – so they know deep down that you can give them what they really want.
- Sales letters and landing pages that show why you are the only one who can offer what you do … so they’ll know why no-one else is uniquely qualified for this.
- Web pages and emails that create a personal connection with you … so they will begin to Know, Like, and Trust you.
- The BIG benefits – up front and center … so they’ll be compelled to LEARN MORE.
- Headlines that grab their attention and lead them down the page … so they won’t click off.
- Proof that builds strong trust … the trust they’ll need to have before they click the next button or pull out their credit cards.
- Ads with a strong Call to Action … which means more clicks and conversions for YOU.
Without these elements proven time and time again to increase conversions and sales,
you are continually losing customers.
That’s why the best marketers in the nation hire top copywriters as essential members of their teams. I mean marketers for companies like IBM, Intuit, Forbes, CBS, and McGraw Hill. They know good copy is essential – because if the copy fails …It doesn’t matter how fabulous your product is.
You could have the best online program in your niche…
You could have flaming-hot keywords and expert market analysis…
You could have hundreds of thousands of prospects who desperately want and need what you have…
… but the work and money you’ve poured into your course will be lost…
… and you will lose potential profits …
Every. Single. Day.
I can help.
I use direct-response methods proven to increase conversions and drive sales. I create order out of masses of ideas and provide structure that honors your unique creative flow.
I’ve worked with creative entrepreneurs ranging from educators and historians to musicians and home improvement specialists. I seek to bring out each client’s unique voice while grabbing the prime prospect’s attention with an irresistible offer.
Whether you are looking for a full service promotional package to take all the writing work off of your hands or would welcome the relief of some assistance á la carte, my writing can help your business grow.