My name is Judy Olbrych, and I’m a direct-response copywriter.
I can help you …
- get more qualified leads
- drive enrollment
- increase return on your marketing investment
- and save valuable time with customer-driven copy that converts.
With almost 30 years of experience in home, museum, music, health, and ESL education, I’ve worked with multiple learning approaches and helped people from all over the globe.
I love to help people crush barriers to learning – whether it’s
- Helping parents write notes to their child’s schoolteacher in English for the first time
- Connecting a new mom with the courses she needs to run an independent business
- Helping blog readers understand the new tech that can help them streamline their lives
- Or discovering the headlines that massively increase conversion
I also have authentic insights into the lives of your customers.
Here’s why …
Although I went to brick and mortar schools, my family has enjoyed the benefits of learning through online education.
We’ve enjoyed the freedom to design our own programs of study … access course materials and training wherever we go and at any time of day … and learn from experts all over the world.
We’ve used all kinds of online education … everything from Italki for language … to Treehouse for coding … to online secondary and university courses for advanced Latin literature, philosophy, and computer programming.
I am your prospect.
I want to help you to make education and technology accessible. Let’s give people courses and information they want and need while making you profitable with customer-centered copy … and programs overflowing with eager, qualified applicants.
Please take a few minutes and look at the ways I can help you increase leads, sales, and profits that lead to sustainable growth and expansion.
The Factors You Need for Winning Results
Present an Irresistible Offer
I’ll assess your offer and how it’s presented. I can often strengthen an offer greatly with little or no cost or effort on your part. If I see a place where that can be done or needs to be done, I will bring it to your attention. You’ll have added insight when making final decisions.
Don’t Waste Money Repeating Past Mistakes
I’ll look at what has and hasn’t worked for your target audience in the past. This may include email opens and clicks, sales page response rates, or any other relevant response for past digital and direct mail marketing campaigns. Let’s build on what works and avoid past mistakes (I can fix these problems for you).
Enjoy Higher Response Rates and Conversions with Time-tested Formulas
You’ll have copy built on hundreds of formulas tried with massive lists and proven for performance. I use tested structures for even the smaller details, according to the needs of each project. For example, I have over 100 ways to write a bullet point – which one is spot-on for your readers?
I assemble your best proof and reviews. I unearth the latest facts and figures to give your message authority. This is critical because people buy based on emotion, but justify their decisions based on logic. Be assured that although you appeal to desire, your argument for action is based on logic and proof.
My Secret Weapon
I’ll run your copy through my proprietary 473-Point Master Copy Review Checklist. This is exclusive to my practice. And it’s designed specifically to review high-conversion pieces. My “secret weapon” covers every aspect of your copy, offer, UX, and more to ensure that you have Copy Done Right™.
Want to increase your conversions with sales copy and put more time and money – your most valuable resources – back into your hands?
Still want to know more?
First Copywriting Job
I wrote my first copy for a local historic education site when I was 15. My creation?… a French-language leaflet for visitors during a major economic summit.
What I’m Reading Now
- Eugene Schwartz’s Breakthrough Advertising; Iain Pears’ The Dream of Scipio; St. Teresa of Avila’s The Way of Divine Love; and Dante’s Divine Comedy (So far I’ve made it through Hell … try to be good – it’s not pretty).
- Almost any Mediterranean cuisine … a really good steak … fresh veggies still warm from the garden … North Carolina barbeque and lemonade on a hot summer day … mmmmmm
How can I help you make your business GROW?