Want to repurpose your content, generate more leads, and turn prospects into customers?
Make a video!
Video is a powerful marketing tool for lead generation. Sounds and visuals engage your prospects on a more personal level than a blog post or sales page. And videos help leads feel confident about choosing and buying the right products for their homes and businesses.
Related: Discover 9 other ways to repurpose your content here: http://judyolbrych.com/2017/12/06/how-to-10x-your-content-the-fast-and-easy-way/
Hold onto your fedora/ski-cap/summer bonnet. The statistics are truly astounding …
1 – Up to 85% of Facebook videos are viewed without sound
As many as 85% of Facebook videos are viewed without sound, according to Noah Mallin. The head of social media for MEC North America told Digiday that having the sound on or off doesn’t affect key performance indicators, including intent to buy.
What does that mean for companies making video ads? It’s critical to support your ads with the right text and graphics.
Read the fascinating details here: 85 Percent of Facebook Video is Watched Without Sound
2 – In one study, 51% of participants aged 18-34 were willing to buy a product after experiencing it through Virtual or Augmented Reality
MEC labs surveyed 950 US adults aged 18-36 for their Consumer Pulse Survey (Jan 2016). The results showed that even though only 14% had experienced VR technology, immersive experience through the new technology has a huge potential for influence.
- 51% were willing to buy a product after experiencing it through VR or AR
- Half were interested in purchasing a VR or AR device
- 44% were interested in receiving special offers from brands
- 31% were interested in interacting with advertisements.
Unity’s new VR ad format, the Virtual Room, allows advertisers to create immersive ads and place them at strategic points throughout the storyline. Players get full control over viewing. Each can choose to enter a room and watch an ad in exchange for a reward such as currency, an extra life, or points.
A groundbreaking 2016 study sponsored by VirtualSKY and conducted by Nielsen tested viewer responses to traditional video ads against Virtual Sky’s new ExperienceAds. The new 10-45 second VR ads outperformed their traditional counterparts by a wide margin. ExperienceAds give a 360-degree immersive experience and are shown at natural breaks in other apps.
Participants watched both VR and traditional ads for three brands. After viewing VR versions, viewers were:
- Eight times more likely to recall brands
- More than two times as likely to share ads with friends
- More likely to feel more familiar with, experience greater affinity with, purchase, and look up additional information the cereal brand tested
Furthermore, 83% of participants indicated that they felt highly engaged while watching the VR ads. The study concluded that four out of five wanted to watch more content in VR form.
Yet despite the statistics, Ad Age reports a study by Yes Lifecycle Marketing showing only 8% of marketers used VR in their advertising in Feb 2017. Over one half say VR technology doesn’t apply to their businesses. Will there be a payoff for early adopters of VR Advertising?
Read more here: Only 8% Of Brands Intend to Use Virtual Reality for Advertising
3 – 96% of B2B organizations use video in their marketing
Video is king according to the 2015 B2B Video Content Marketing Survey from the Web Video Marketing Council, ReelSEO, and Flimp Media. The report compiled responses from 350 business and marketing professionals to 25 questions about video marketing.
According to the survey
- 73% of those responding said video brought positive marketing results
- 83% are using video on their websites
- 50% are using video in their email marketing
Read more here: 2015 B2B Video Content Marketing Survey Results
4 – Video will make up 77% of all internet traffic in 2018, including streaming and downloads.
According to Cisco’s Visual Networking Index: Forecast and Methodology, 2016-2021, video use grew by 50% in 2016 and will continue to expand through 2021.
5 – Live Internet video will account for 13 percent of Internet video traffic by 2021.
According to the same study by Cisco, live video will quadruple from 2016 to 2021. We’re seeing
it everywhere: Facebook live, BeBee live, Twitter Periscope, LinkedIn, and Twitch.
6 – Videos under 2 minutes long get the highest engagement.
People. Attention spans.
New video stats reflect the decline in the average human’s power to focus.
Wistia mined statistics from 564,710 videos and more than 1.3 billion views.
The conclusion? They found that viewers were most likely to finish videos less than 2 minutes long. That’s about the time it takes Ray Charles to sing “Hit the Road Jack.” Any longer, and drop off increases steadily – except for a leveling off during the 6 to 12 minute range.
So there’s no real difference in engagement if you’re comparing a 30-second video to one that’s 90 seconds long. And if your 8-minute video goes overtime into 9 or 10, don’t sweat it. Your viewers may wait before they grab a latte.
Read more here: How Long Should Your Next Video Be?
7 – Marketers who use video grow revenue 49% faster than non-video users.
A 2015 study by Aberdeen showed that marketers who used video grew their revenue 13.3% from year to year. Organizations not using video grew an average of 8.9%. That’s a 49% advantage for video users.
Read more here: Pardon the Disruption: The Impact of Video Marketing
With statistics like these, what are you waiting for? It’s time to include video in your marketing strategy.
NOTE: My tech guy (a.k.a. kiddo #3) alerted me yesterday to an irresistible opportunity. I just grabbed a fresh download of Vegas 14 in exchange for a donation to the Red Cross.
If you’re a fellow solopreneur/small biz, and need to get started with video, you COULD get the brand new version …
… or you could get this fully-loaded version and grab the photo editor plus a bunch of other bonuses (including an 80s synth soundtrack generator for your next digital marketing horror flick about file-destroying zombie-ware) …
… for a donation of $20 or more to the charity you choose.
Check it out before it expires:
Finally, if you have a moment, I’d love to hear about what you’re working on in the new year and any copywriting challenges you’re facing. Send an email to firstname.lastname@example.org.
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