What’s your MACH score?
Are You in Love?
And, by the way, what kind of dessert are you?
People love taking online quizzes. They’re engaging and it’s great fun to see and share the results. After all, quizzes acknowledge what people are always interested in … themselves!
Even better, quizzes are the BOMB for marketing. They’ve been responsible for viral shares that EXPLODE list numbers and break through goals for lead collection and sales.
When your quiz takers share results with their friends … and they share their results, your prospects will be doing the marketing for you … and YOU save time and marketing dollars.
But that’s not all … quizzes can help you to do intelligent marketing that does everything from segmenting email for targeted campaigns to collecting data for product creation and evaluation … so you ultimately make more sales and profits.
(Disclosure: My referral links will take you to Interact, where you can make your own quizzes for FREE. If you upgrade your account later, I will receive compensation. They gave me use of a fully-loaded account for free, and it’s so much fun to use, I recommend taking a look even without using the link!)
Look at these 5 ways an online quiz can optimize your marketing
1 – List Building
Quiz creation is a fast and easy way to add unlimited names to your email marketing lists. If you can make a quiz that’s entertaining, engaging, and easy to complete and share, you can potentially save tens of thousands of dollars on advertising. You don’t even need to take out an ad to get the ball rolling. Just take the quiz yourself and share the results. If others do the same, your network could start growing exponentially.
Here are some tips for list-building quizzes:
The folks at Fractl studied the most successful Playbuzz quizzes and discovered that 77% of the quizzes going viral (100K + shares) were personality-based with 23% based on character traits.
Keep it simple
While it could be instructive to base your quiz on the Meyer’s Briggs and create 16 separate outcomes and email sequences, 4-8 results and 4 sequences may be enough to take you to your goal … remember the goal is to get the right names on your list and communicate effectively with them. You’re not offering a full-blown psychological profile.
Make it light and entertaining
Use questions people enjoy answering. Help them feel good while taking it – you want people to complete them.
Interact suggests using picture-based answers without text when possible for lead-generating quizzes
Wordy answers (or any words in the answers) will slow quiz completion and your drop-off rate could increase.
WIIFM (What’s In It For Me)
Remember to entice your quiz takers with something valuable at the end so they’re more likely to give you their names and email addresses.
Keep the results positive
No-one wants to tell the world they’re an ant … or a gnome (well, mostly …). Find something encouraging to say in each result. Use a picture that helps them brag about their outcome.
Click here to read the post with my FREE step-by-step video tutorial for making list building quizzes.
2- Segmenting Cold Leads
Quizzes allow users to self-segregate themselves into any categories you create.
Mailchimp recently studied the effects of email segmentation on campaign results. They looked at samples from 2000 users sending out campaigns to about 9 million recipients. Then they compared stats of segmented and nonsegmented campaigns.
The results were clear. Opens in segmented campaigns were 14.37% higher than those in non-segmented campaigns. Clicks on links in emails from segmented campaigns were more than 100% higher.
Want to market one version of your Public Speaking Seminar or Networking Made Easy program to the introverts and another to the extroverts?
Assign each quiz result a tag or sequence in your email platform. You’ll be able to speak to each group with a unique variation of each message.
People in the pet training biz, for example, can do this:
- Create a special email sequence for each breed when selling your home training video for dog owners
- Create completely separate sequences to sell to owners of cats, dogs, and parakeets
- Or create a separate sequence for each time zone so everyone gets the email in the afternoon
Or if you’re in education, you can use quizzes with prospective customers to discover data like
- Favorite reading genres
- Foreign language comprehension
- Learning styles
So you can delight your prospects by offering relevant products.
You can even use quizzes as an entertaining way to segment visitors by age for insurance, medical, or entertainment products. For example …
- Have you ever danced the hustle or the “bump”? You might be in your 50s or 60s – unless your 2nd grade teacher made you do the bump to “shake, shake, shake … shake your booty“ while holding rhythm instruments … (welcome to 50)
- Have you ever engaged in slam or pogo dancing?
You’re about 50 years old
- Do you own an MP3 player?
40s and up
- Does your music live on your iPhone?
Tweens to 50s
Now we can date you .. and wasn’t that more fun than filling out a boring questionnaire?
3 – Get customer feedback
Knowing what your customers want is pure gold. However, people generally don’t send personal emails or heartfelt letters to give that information to companies. Make it easy for them to help you out. Ask them to fill out simple customer surveys or reviews.
Ask them what helped them the most and what they would like to be different. You can often improve a product, match it better customer demand, and discover the most successful products or services for your next offer.
You can use a simple Google form for this – it’s free.
4 – Help your customer take the next step
Are you reaching out to home educators?
What’s your child’s learning style? Find out and offer links to resources and programs providing a good match.
Do you offer several style makeover products?
Help each quiz-taker choose the perfect personal package. For example, your title could ask, “What’s your style makeover personality?” Then it would ask readers questions leading them to a (1) remote-video-conferencing closet overhaul, (2) a DIY online course, or (3) a glamourous onsite weekend experience with a photo session in LA.
5 – Find out how much your audience knows
Use a text-based knowledge quiz to discover how much your website readers and visitors know about the products and services you offer. The quiz results will help you:
- Estimate the sophistication of your market
- Write sales copy, content, and emails that match the expertise of each list segment
- Target separate lists with specific broadcasts or products that match client awareness of needs and exposure to products
For someone who’s interested in help with email marketing, you could make a quiz like one of these:
“What’s Your Email IQ?”
“How Much Do You Really Know about Email?”
The quiz I just made with Interact: